Most video production lead generation fails in the same place: a contact form collects a name, an email, and the words "need a video," and you spend the next two hours on a call with someone whose budget was never in range. A videographer pricing calculator on your website changes that order of operations. The client answers questions about scope, crew, locations, and timeline, sees a realistic number, and decides whether to keep going before you have spent a minute of your day.
Lead Capture is the front door of Video Project Pro. It gives you a branded pricing calculator, unlimited lead forms, and a single lead inbox where every submission becomes a contact and a deal with the estimated value already attached.
A general form builder can collect answers, but it has no idea what a video project costs. It cannot price a two-camera interview shoot differently from a one-day event, it cannot add travel, and it cannot show a client a number. So the qualifying conversation lands back on you.
Standalone quote widgets get closer, but they stop at the estimate. The lead sits in an email notification and you retype it into whatever you use to track work. In VPP, the estimate, the answers behind it, the source, and the contact record are one object that the rest of the platform reads from.
You configure the calculator around how you really price: base project types, shoot days, crew roles, locations, travel, drone, editing complexity, and turnaround urgency. Each input carries your own rate, and the engine applies complexity, crew, travel, and urgency in the order you set, so the number a client sees is a number you would actually quote.
The client-facing version is branded with your logo and colors. On Pro and above it is fully white-label, with no Video Project Pro attribution, and it can be embedded in your own site with an iframe that resizes itself to the page.
Not every inquiry fits a calculator. Retainer work, brand partnerships, and referral introductions need questions instead of sliders. The form builder lets you create as many intake forms as you need, with your own fields, required answers, and a live preview of exactly what the client will see.
Each form gets its own link and can be embedded anywhere. Because every form is tagged with its own source, you can run one form on your site, one in a proposal follow-up, and one behind an ad, and still tell them apart later in reporting.
Every calculator estimate and form submission lands in a single lead list with the answers, the estimated value, the source, and the timestamp. From there a lead becomes a contact and a deal in your pipeline without retyping anything, which means the estimate the client saw on your website is the number sitting in your pipeline forecast.
Leads can also be pushed to an external CRM through a webhook if you already run one, and the mapping is yours to define. Nothing about the native flow depends on it.
Because source travels with the lead into the deal and eventually onto the invoice, VPP can tell you which channel produced revenue rather than which channel produced traffic. That attribution chain is built in Financials & Reports, but it starts here — if the source is not captured at the front door, no report downstream can invent it.
Free. The pricing calculator and one lead form are included on the Free plan permanently, with VPP branding. Pro removes the branding, adds unlimited lead forms, and unlocks the embed and webhook options. Agency adds the GoHighLevel sub-account for high-volume follow-up on top of everything in Pro.
Discovery Board — A captured lead opens straight into a discovery record, so the call starts with the budget and scope the client already gave you.
Deals & Projects — Every lead becomes a contact and a deal with the estimated value attached, so your pipeline reflects real inquiries instead of guesses.
Proposal Builder — Calculator answers carry into the proposal as a starting scope, so you are editing a draft instead of writing from scratch.
Financials & Reports — Lead source follows the deal through to paid revenue, which is what makes channel attribution and time-to-close reporting possible.
Yes. The calculator has a public link and an embed snippet you can drop into any site builder. The embedded version resizes itself to fit the page, inherits your logo and colors, and submits leads directly into VPP. On Pro and above there is no Video Project Pro branding on the client-facing view.
That is the point, and it works in your favor. Clients who leave after seeing a realistic range were never going to book at your rates. The ones who continue have already accepted the number, so the discovery call is about scope and fit rather than an awkward budget conversation at the end.
As accurate as the rates you enter. The calculator uses your base project pricing, your crew rates, your travel and location costs, and your urgency multipliers. You can also show a range rather than a single figure so there is room to refine the number in discovery without contradicting yourself.
It appears in your lead inbox with every answer, the estimated value, and the source. From there you convert it into a contact and a deal in one click, and you can start a discovery record against that deal. The client also receives a copy of the estimate if you enable the email.
Yes. The Free plan includes the pricing calculator, one lead form, and discovery notes permanently, with no credit card and no trial timer. Pro adds white labelling, unlimited forms, and the rest of the client-to-cash workflow.