Most AI for a video business is a chat window that knows nothing about your business. You paste context in, it writes something generic, and you spend as long fixing it as you would have spent writing it. An AI proposal generator for videographers is only useful if it has already read the discovery call.
Mac is built into Video Project Pro and reads the data that is already there — your leads, your discovery sessions, your pipeline, your costs, and your cash position. That is what makes the output specific enough to use.
A general chat tool has no memory of your last forty discovery calls, no idea what you charge, and no visibility into which of your projects have stalled. Everything it produces starts from whatever you can be bothered to paste in, which in practice means the good version never gets written.
It also cannot tell you anything you did not already know. Mac's weekly digest is useful precisely because it is reading numbers you have not looked at yet.
When you run a discovery session, Mac's call guide sits beside the transcript with the questions that tend to get skipped under pressure: who signs off, what the hard deadline is driven by, where the video will actually be distributed, and what the budget range really is. It reacts to what has and has not been covered.
After the call, Mac writes the summary in the client's own framing and drafts a suggested scope you can push into a proposal. You edit rather than start from nothing.
Proposal sections, scope descriptions, and follow-up copy are drafted from the discovery record and the deal, not from a generic prompt. Because Mac can see what was discussed and what you priced, the draft references the client's actual objective instead of describing video production in the abstract.
Every draft is editable and nothing sends automatically. Mac produces the first pass; the judgement stays with you.
Every Monday Mac reads your real numbers — pipeline pace against your annual goal, outreach activity and response rates by channel, revenue collected and outstanding, overdue invoices, upcoming expenses, and any project that has not moved in seven days — and writes a short digest of where the business stands.
It does not congratulate you on a week where nothing happened. If outreach was down and two projects stalled, that is what the digest opens with.
New accounts get a guided path through configuring rates, building the calculator, setting up the first lead form, and creating proposal and contract templates. Mac suggests the order and explains what each step affects downstream, which is the difference between a platform you configured properly in week one and one you half-configured and stopped using.
Pro+. Mac AI — live call coaching, AI summaries and drafts, and the weekly digest — is included on Pro and Agency. The Free plan includes typed discovery notes without AI features.
Discovery Board — Mac runs the live call guide and turns the session into a summary and a suggested scope.
Proposal Builder — Drafted sections and scope land in the proposal with the client's own language already in them.
Financials & Reports — The Monday digest is built entirely from your outreach, pipeline, receivables, and cash flow data.
Deals & Projects — Stalled projects and quiet deals are surfaced in the digest before they become a revenue problem.
No. Mac reads the data already in your account — discovery sessions, deals, costs, invoices, outreach, and cash flow — and works inside the modules rather than in a separate chat window. That context is the entire reason the output is specific enough to be worth editing.
Never. Mac drafts summaries, proposal sections, and follow-up copy, and every one of them waits for you to review, edit, and send. Nothing generated by AI reaches a client without you approving it.
Where you stand against your annual revenue goal, outreach activity and response rates by channel, what was collected and what is outstanding, overdue invoices, upcoming expenses, and any project stalled for seven days or more. It is deliberately direct about bad weeks.
No. Your discovery sessions, client details, and financial data are used to generate output for your account only. They are not used to train models and are not shared with other accounts.
Pro at $39/mo and Agency at $99/mo. The Free plan includes typed discovery notes and the pricing calculator but no AI features, since every AI action carries a real processing cost.